Website statistics for small business

Important Small Business Website Statistics

Having an effective website is becoming essential for almost every small business.

The below statistics demonstrate that a large percentage of small business owners may still not realise the importance of investing in a website. The following stats demonstrate the latest trends for small business websites:

1. More than half (52%) of small business owners do not have a website  (Source:     http://searchengineland.com/8-tips-for-planning-your-small-business-2014-marketing-strategy-179004)
2. Cost concerns and the perception that their ‘business didn’t need a website’ are the most common reasons why small businesses don’t have a website. (Source:  http://www.statisticbrain.com/small-business-website-statistics/)
3. 81% of consumers research a product online before buying (Source: http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases)
4. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Source: http://www.yola.com/blog/17-small-business-marketing-statistics-that-will-help-you-succeed-online/)
5. 93.3% of small business websites are not mobile compatible and will not render successfully on mobile devices or smartphones. (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp) 
6. 74.7 % of small business websites lack an email link on their home page for consumers to contact the business (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp)
7. 60% of small business websites don’t have their phone number on their site. (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp)
8. Most small business owners see their website as only providing general information (80%) and customer service (45%). (Source: http://www.statisticbrain.com/small-business-website-statistics/)
9. 67% of businesses are using their website to market to their customers. (Source:  http://about.att.com/mediakit/2013techpoll)
10. A small percentage of business owners want more sophisticated functionality on their website like; capturing leads (35%), selling online (30%) or scheduling appointments (15%) (Source: http://www.statisticbrain.com/small-business-website-statistics/)
11. WordPress is currently the most widely used CMS with 60.7% of the market share. (Source: http://w3techs.com/technologies/overview/contentmanagement/all)

Business Boroondara Network information

Business Boroondara Network was established in 1999 and is now over fifteen years old and membership totals over 1200 with many different business types represented. Click on the link below and follow the link on the left - ‘Become a Member’ - to join; membership is free.

http://www.businessboroondara.com.au/membership

 

Networking nights are held on the first Tuesday of the month (6-7pm) at the Blackwood Room, 8 Inglesby Road, Camberwell, to meet and connect with other local businesses. Danika Benison (Economic Development Officer (Events and Programs) is happy for you to email her at

danika.benison@boroondara.vic.gov.au if you have any questions.

 

The types of businesses represented within the network are extremely diverse and interesting and many members have gone on to establish valuable business relationships with other members of the network.

Networking is a great way to establish links with other local businesses who can offer skills, goods and services to support the sustainability and growth of your business.

 

The Business Boroondara Network aims to encourage growth, development and success of small and micro business by:

• Providing networking opportunities and social interaction
• Providing information and resources to support your business
• Providing access to training and mentoring
• Raising the profile of businesses in the City of Boroondara

If you run a small business, whether you are home based or in commercial premises, then the Business Boroondara Network can help you.

Network Benefits include:

• Monthly networking meetings
• Regular events with guest speakers on topics of special interest
• Sub networks focusing on specific activities designed for sectoral interest groups
• Regular social functions providing an informal opportunity to network
• Training Seminars directed towards issues of interest to small business, taught by business people with expertise in the subject.

Website rebates for design and development

Website rebates

There are considerable advantages having a good website to attract customers, and there is a national website design company, based in Melbourne, that will help you achieve that.

They will come out and discuss your requirements, completely free of charge. They will also host your website and provide you with a ‘content management system’ for easy updates and free 24/7 support by phone and email.

All you have to do is provide them with the content you want uploaded on your website.

The company is called Havealook Websites (http://www.havealook.com.au/pricing.html) and they develop websites from as little as $495. To get a 20% rebate off these prices (excluding hosting), you need to let me know first so I can make a referral to HaveaLook on your behalf.

 
Call me now to arrange for them to make an appointment to see you.

David Haigh
0412 550 020

About me

I provide advice to small business owners on technology, marketing and business planning. As part of my approach I partner with experts in all areas of small business including website design, social media and business strategies.

I have recently retired after 30 years consulting for corporate clients such as NAB, AXA, BHP, IOOF and AustralianSuper. My experience covers website design, social media and business strategies. I am now focussed on providing consulting services to small business.