Website statistics for small business

Important Small Business Website Statistics

Having an effective website is becoming essential for almost every small business.

The below statistics demonstrate that a large percentage of small business owners may still not realise the importance of investing in a website. The following stats demonstrate the latest trends for small business websites:

1. More than half (52%) of small business owners do not have a website  (Source:     http://searchengineland.com/8-tips-for-planning-your-small-business-2014-marketing-strategy-179004)
2. Cost concerns and the perception that their ‘business didn’t need a website’ are the most common reasons why small businesses don’t have a website. (Source:  http://www.statisticbrain.com/small-business-website-statistics/)
3. 81% of consumers research a product online before buying (Source: http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases)
4. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Source: http://www.yola.com/blog/17-small-business-marketing-statistics-that-will-help-you-succeed-online/)
5. 93.3% of small business websites are not mobile compatible and will not render successfully on mobile devices or smartphones. (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp) 
6. 74.7 % of small business websites lack an email link on their home page for consumers to contact the business (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp)
7. 60% of small business websites don’t have their phone number on their site. (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp)
8. Most small business owners see their website as only providing general information (80%) and customer service (45%). (Source: http://www.statisticbrain.com/small-business-website-statistics/)
9. 67% of businesses are using their website to market to their customers. (Source:  http://about.att.com/mediakit/2013techpoll)
10. A small percentage of business owners want more sophisticated functionality on their website like; capturing leads (35%), selling online (30%) or scheduling appointments (15%) (Source: http://www.statisticbrain.com/small-business-website-statistics/)
11. WordPress is currently the most widely used CMS with 60.7% of the market share. (Source: http://w3techs.com/technologies/overview/contentmanagement/all)