Saturday, August 8, 2015

Website statistics for small business


Important Small Business Website Statistics

Having an effective website is becoming essential for almost every small business.

The below statistics demonstrate that a large percentage of small business owners may still not realise the importance of investing in a website. The following stats demonstrate the latest trends for small business websites:

  1. More than half (52%) of small business owners do not have a website  (Source:     http://searchengineland.com/8-tips-for-planning-your-small-business-2014-marketing-strategy-179004)
  2. Cost concerns and the perception that their ‘business didn’t need a website’ are the most common reasons why small businesses don’t have a website. (Source:  http://www.statisticbrain.com/small-business-website-statistics/)
  3. 81% of consumers research a product online before buying (Source: http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases)
  4. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Source: http://www.yola.com/blog/17-small-business-marketing-statistics-that-will-help-you-succeed-online/)
  5. 93.3% of small business websites are not mobile compatible and will not render successfully on mobile devices or smartphones. (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp
  6. 74.7 % of small business websites lack an email link on their home page for consumers to contact the business (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp)
  7. 60% of small business websites don’t have their phone number on their site. (Source: http://www.biakelsey.com/company/press-releases/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp)
  8. Most small business owners see their website as only providing general information (80%) and customer service (45%). (Source: http://www.statisticbrain.com/small-business-website-statistics/)
  9. 67% of businesses are using their website to market to their customers. (Source:  http://about.att.com/mediakit/2013techpoll)
  10. A small percentage of business owners want more sophisticated functionality on their website like; capturing leads (35%), selling online (30%) or scheduling appointments (15%) (Source: http://www.statisticbrain.com/small-business-website-statistics/)
  11. WordPress is currently the most widely used CMS with 60.7% of the market share. (Source: http://w3techs.com/technologies/overview/contentmanagement/all)

2 comments:

  1. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. 
    Apps Development

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    1. Thanks for your feedback. I usually add a new article to the Blog each month so keep in touch. If you want me to add your email address to my Email Group mailing list, just contact me via my Profile page.

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